Interesting data point from Gallup on the new normal. I realize that this represents a point in time as we traverse this secular shift, but it's worth watching going forward. I think 1/3 is a fairly significant number when one of the known unknowns is how far we are along the deleveraging timeline here on the 28th of April.
I continue to believe this redounds ultimately to NCT's benefit and I love where we are with simple pleasures.
However, I also believe this raises some serious issues for those who continue to believe that "consumers have the money, they just need to be given permission to spend it." There's a contradiction in there, if you think about it for a minute.
I'll elaborate at some length later on, but retailers are going to have to get outside their comfort zone as we "navigate the uncharted waters" to use the current cliché.
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